I have worked in the health and fitness industry since 2001 and during that time it has become obvious to me the benefits that come from using a personal trainer, especially when it is combined with a proper nutrition plan. Clients lose fat, look better, feel healthier and have increased energy.
While I see these benefits on a daily basis when working with clients, a recent study conducted to gauge consumer perceptions of personal fitness trainers reinforces that. The study found that an overwhelming number of people are satisfied with their experience when they worked with a personal trainer. The survey, conducted in the United States, targeted consumers that currently workout at least three times a week.
- 83% of people that have used a personal trainer were satisfied with the results.
- Experience is the most important factor people consider when choosing a personal trainer, with 35% of respondents stating this was their most important consideration
Of those surveyed, 56% of respondents who exercised three times or more per week stated that they had used the services of a personal trainer in the past. Of those that had used the services of a personal trainer as part of their workout regime, a whopping 83% were satisfied with the results, underlining the value that personal trainers bring to those looking to achieve their fitness goals.
Of those respondents that had not used a personal trainer in the past, there was a clear understanding of the benefit of using a personal trainer as evidenced by the fact that 68% of respondents believed that working with a personal trainer would help them reach their fitness goals.
Consumers were asked what the most important factors they would consider when hiring a personal trainer. 35% of respondents said that the experience of the personal trainer was the most important factor followed by 27% of people saying that personality and likability were most important. 26% of respondents cited cost as being the most important factor they would consider when choosing a trainer to work with.
The study asked respondents what they thought was the education level of the average personal trainer. 61% of those surveyed believed that the average personal trainer has less than a college degree. 15% believed that the average education level was high school, while 46% believed that the average personal trainer had some college. 38% believed that the average personal trainer had obtained a college degree.
What is striking about this study is the satisfaction level that people have when they work with a personal trainer. Working with a personal trainer that you can connect with is far more likely to lead to you having success while also increasing your enjoyment level.
The study was conducted in April of 2015 in order to understand how personal trainers are perceived in the marketplace by consumers who make fitness a part of their daily lives.
Best in Fitness,
Roger Bowman, CPT